Data protection policy
1) Introduction and contact details of the responsible person
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Lotus Transfer Press Solutions GmbH & Co. KG, Anklamer Straße 38, 10115 Berlin, Germany, Tel.: 030 / 4050458-0, e-mail: info@lotustransfers.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called “server log files”). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymised form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string [https://]https:// and the lock symbol in your browser line.
3) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called “session cookies”), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contact
4.1 Tawk.to
This website uses a live chat system provided by tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119, USA.
The processing of personal data transmitted via the chat takes place either in accordance with Art. 6 para. 1 lit. b DSGVO because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f DSGVO due to our legitimate interest in the effective support of our site visitors.
Subject to any statutory retention periods to the contrary, your data transmitted in this way will be deleted when the matter in question has been conclusively clarified.
In addition, for the purpose of creating pseudonymised user profiles, further information may be collected and evaluated with the aid of cookies, although this information does not serve to identify you personally and will not be merged with other data records. If this information has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.
The setting of cookies can be prevented by appropriate browser settings. However, the functionality of our website may be limited in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future.
We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
4.2 When contacting us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5) Use of customer data for direct marketing
5.1 Subscribe to our e-mail newsletter
If you register for our e-mail newsletter, we will regularly send you information about our offers. Only your e-mail address is required for sending the newsletter. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the specified e-mail address.
By activating the verification link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that goes beyond this and is permitted by law and about which we inform you in this declaration.
5.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.
You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
5.3 Rapidmail
Our email newsletter is sent via this provider: rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany.
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 Para. 1 lit. f DSGVO so that they can send the newsletter on our behalf.
Subject to your express consent pursuant to Art. 6 para. 1 lit. a DSGVO, the provider also carries out a statistical evaluation of the success of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. In the process, end device information (e.g., time of call-up, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider, which protects the data of our site visitors and prohibits a transfer to third parties.
6) Data processing for order handling
6.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally stipulated period of time within the framework of our statutory duty to inform pursuant to Art. 6 (1) lit. c DSGVO. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
6.2 Transfer of personal data to shipping service providers
– Deutsche Post
We use the following provider as transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– DHL
We use the following provider as transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– Schenker
We use the following provider as our transport service provider: Schenker Deutschland AG, Lyoner Straße 15, 60528 Frankfurt am Main, Germany.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– UPS
We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– Poste Italiane
We use the following provider as our transport service provider: Poste Italiane S.p.A., Viale Europa 190, 00144 Rome, Italy.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– DACHSER SE
We use the following provider as our transport service provider: DACHSER SE, Logistics Centre Munich, European Logistics, Zamilastraße 11,81677 Munich, Germany.
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
6.3 Use of payment service providers (payment services)
– Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If you select a payment method from the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Para. 1 lit. b DSGVO. In this case, your data will only be passed on for the purpose of processing payment with the provider and only insofar as it is necessary for this purpose.
If you select a payment method for which the provider makes an advance payment (e.g. purchase by invoice or instalment or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment) during the ordering process.
In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f DSGVO. On the basis of the personal data provided by you as well as further data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.
For the decision within the scope of the application check, identity and creditworthiness information from the following credit agencies may be included in addition to internal provider criteria in accordance with Art. 6 Para. 1 lit. f DSGVO: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– Paypal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
If you select a payment method of the provider for which you make an advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Para. 1 lit. b DSGVO. In this case, your data will only be passed on for the purpose of processing payment with the provider and only insofar as it is necessary for this purpose.
If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment) during the order process.
In order to safeguard our legitimate interest in determining your ability to pay in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f DSGVO. On the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.
The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– SOFORT
One or more online payment methods of the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany.
If you select a payment method of the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Para. 1 lit. b DSGVO. In this case, your data will only be passed on for the purpose of processing payment with the provider and only insofar as it is necessary for this purpose.
– SumUp
One or more online payment methods are available on this website from the following provider: SumUp Limited, Block 8, Harcourt Centre, Charlotte Way, Dublin 2, Ireland D02 K580.
If you select a payment method from the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Para. 1 lit. b DSGVO. In this case, your data will only be passed on for the purpose of processing payment with the provider and only insofar as it is necessary for this purpose.
7) Online Marketing
Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.
Google uses the information thus obtained to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required to do so by law and/or where such third parties process the information on Google’s behalf.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
8) Web analytics services
8.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, Google (Universal) Analytics sets cookies when you visit the website, which are stored as small text modules on your terminal device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. This may also involve transmission to Google LLC, which is based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services associated with website and internet use. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected in the context of the use of Google (Universal) Analytics will be stored for a period of two months and then deleted.
All of the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent for this in accordance with Art. 6 Para. 1 lit. a DSGVO.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic characteristics
Google (Universal) Analytics uses the special function “demographic characteristics” and can use these to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) lit. a DSGVO, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop the cross-device analysis, you can deactivate the “Personalised advertising” function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the “UserIDs” function can be used on this website. If you have consented to the use of Google (Universal) Analytics pursuant to Art. 6 (1) lit. a DSGVO, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your terminal device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. This may also involve transmission to Google LLC, which is based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services associated with website and internet use. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected in the context of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All of the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use this to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) lit. a DSGVO, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop the cross-device analysis, you can deactivate the “Personalised advertising” function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 (1) lit. a DSGVO, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.3 etracker
On this website, data is collected and stored using technology from etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany (www.etracker.com). Pseudonymised usage profiles can be created and evaluated from this data for the same purpose.
This website uses etracker exclusively without the use of cookies, which means that etracker does not set cookies on your end device at any time.
According to information from eTracker, this means that only the website data from web servers is used, as well as information that the web browser transmits to the web server to retrieve web pages. This information is transmitted with each individual page request. However, no information is read from the memory of the user’s terminal device and no information is stored on this terminal device.
Insofar as personal data is also processed during the processes described, this is done on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes in accordance with Art. 6 para. 1 lit. f DSGVO.
You can permanently object to the collection and storage of your visitor data for the future by using the opt-out function set up for this purpose on our website.
You can obtain further information about the data protection provisions of etracker at the following Internet address: https://www.etracker.com/de/datenschutz.html.
8.4 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading terminal device and browser information), the service collects and stores pseudonymised visitor data, including information about the terminal device used such as the IP address and browser information, in order to evaluate it for statistical analyses of the usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation fundamentally excludes the possibility of direct personal reference. A combination with clear personal data collected in any other way does not take place.
All processing described above, in particular the reading or saving of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8.5 Google Tag Manager
This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and attaching conditions to them via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them out. The service also does not carry out any independent data analyses. However, the Google Tag Manager transmits your IP address to Google when you access a page and may store it there. Transmission to Google LLC. servers in the USA is also possible. in the USA is possible.
This processing is only carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9) Retargeting/ Remarketing and Conversion-Tracking
9.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
9.2 Google Ads Conversion-Tracking
This website uses the online advertising programme “Google Ads” and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
All of the processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
10) Page functionalities
10.1 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC, USA
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to create playback statistics and to prevent abusive behaviour.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data assigned to your account, you must log out before clicking on the play button.
All of the aforementioned processing, in particular the setting of cookies for reading out information on the end device used, only takes place if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
10.2 Vimeo
This website uses plugins to display and play videos from the following provider: Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to create playback statistics and to prevent abusive behaviour.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data assigned to your account, you must log out before clicking on the play button.
All of the aforementioned processing, in particular the setting of cookies for reading out information on the end device used, only takes place if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website.
For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
10.3 Facebook Connect
On our website we provide a single sign-on function from the following provider: Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
In addition to a transmission of data to the above-mentioned provider location, data may also be transmitted to: Meta Platforms Inc, USA
If you have an account with the provider, you can use this account data to create a user account or to register on our website.
When you visit this site, a direct connection between your browser and the provider’s servers can be established via this login function, even if you do not have an account with the provider or are not logged in to one. The provider thereby receives the information that you have visited our site. The information collected in this respect (including your IP address, if applicable) is transmitted by your browser directly to a server of the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties.
These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.
If you click the registration button to register with the provider on our website using the data of your account, the provider transmits the general and publicly accessible information (user ID, name, address, e-mail address, age and gender) stored in your account to us exclusively on the basis of your express consent pursuant to Art. 6 (1) a DSGVO.
We store and use the data transmitted by the provider to set up a user account with the necessary data (title, first name, surname, address data, country, email address, date of birth), provided you have released this to the provider. Conversely, data (e.g. information about your surfing or purchasing behaviour) may be transferred from us to your account with the provider on the basis of your consent.
You can revoke your consent at any time with effect for the future.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
10.4 ShopVote graphics
Graphic elements from the following provider are integrated on our website to display external customer ratings and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany.
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this process, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
10.5 Google Maps
This website uses an online mapping service provided by the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, you will be shown our location and it will be easier for you to find us.
When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account via which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to have your data associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google’s legitimate interest in displaying personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
10.6 Google Customer Reviews (formerly Google Certified Merchant Programme)
We work with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to collect customer reviews from users of our website. This involves asking you, after you have made a purchase on our website, whether you would like to take part in an email survey from Google.
If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. The use of Google Customer Reviews may also involve the transmission of personal data to the servers of Google LLC. in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
11) Tools and miscellaneous
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
To the extent necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
12) Rights of the data subject
12.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising these rights:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Article 77 of the GDPR.
12.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
13) Duration of the storage of personal data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in continuing to store it.
When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until you exercise your right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 (1) lit. f DSGVO, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) DSGVO.
Unless otherwise indicated in the other information in this statement on specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
Berlin, August 2023
